Go Heroes

DNA ANALYSIS AND FINANCIAL BEHAVIORS

Behavioral finance research may be in its infancy due to its controversial nature. Businesses want to determine the methods on which individuals identify the need to purchase a product or service but on the opposite end of the spectrum, leveraging that type of information can lead to bad reviews of the business practices. One would […]

Managerial Accounting and Internal Decision-Making

In order for businesses to be financially secure, they rely on hundreds of decisions and generally accepted accounting principles (GAAP) each day. Their financial matters must be handled by qualified individuals with knowledge and widened focus to make the right recommendations and decisions. Managerial accounting essentially determines the financial status of a business along with […]

Diversity, Inclusion and Equity Incentives Within Organizations

Diversity in the work place has a tremendous impact on corporate America. If executed correctly the trends in diversity, inclusion and equity can be shifted through practical mechanisms of change developed by organizational leaders. Kelan & Wratil (2018) identify six areas that leaders should focus on for continued dominance in gender equality, diversity and inclusion. […]

Understanding and Shaping the Customer Journey.

Over the past 5 years, research into the increasingly technological and promotional environment has greatly evolved as customers paths to purchase have changed dramatically. While some researchers continue to model the customer journey based on the purchase funnel several new models have been developed based on the increased need for customer engagement in the rapidly […]

How Successful People Will Make The Most Of Their Leadership In 2023

As we look ahead to the year 2023, it’s important to consider the evolving landscape of leadership and how we can continue to grow and improve as leaders. One trend that is likely to continue is the increasing importance of adaptability and flexibility. With the rapid pace of change in the business world, leaders must be […]

The Importance of Emergency Preparedness for Small Business Owners

As a small business owner, you have a lot on your plate. But in addition to running your business and meeting the needs of your customers, it’s also important to think about emergency preparedness. Emergencies and natural disasters can strike at any time, and being prepared can help you protect your business, your employees, and […]